by Susanne Posel
Coca-Cola and PepsiCo have launched dual soft drinks using Stevia instead of sugar to reduce the amount of “artificial sweeteners” used in the manufacturing of the beverage.
PepsiCo has created Pepsi True sold exclusively on Amazon … and currently unavailable for purchase, but will be soon.
This new product is marketed as:
• Real cola taste
• 30% fewer calories (than regular Pepsi)
• No high fructose corn syrup and no artificial sweeteners
• A new kind of cola that is almost too good to be true
• 7.5 ounce mini cans; 24 count
The reported contents of the product are:
• Carbonated Water
• Caramel Color
• Phosphoric Acid
• Natural Flavor
• Purified Stevia Leaf Extract
Coca-Cola has been adding Stevia to their products since 2013 “in response to strong consumer demand for great-tasting, sweetened drinks that contain ingredients from natural origins, as well as fewer calories.”
Coca-Cola Life is the latest product to offer “a lower-calorie cola sweetened using a blend of sugar and stevia leaf extract. Coca‑Cola Life contains a third less sugar and a third fewer calories than Coca‑Cola.”
As a disclaimer, Coca-Cola adds “Reduction by one third of the calories than full sugar colas in GB, due to 37% sugar reduction, thanks to the presence of stevia extract.”
This product has been sold in Argentina, Chile, Great Britain and Mexico; and is slated to be introduced in The Fresh Market chain stores located in Georgia, North Carolina, South Carolina, and South and Central Florida.
By next month, Coca-Cola hopes to have this new product sold nationwide.
One fact about Stevia neither PepsiCo nor Coca-Cola have revealed to their customers is that this plant extract is used in other cultures around the world to “prevent pregnancy” and “some researchers have expressed concern that stevia might have an antifertility effect in men or women.”
The World Health Organization (WHO) admitted that oral administration of S. rebaudiana (Stevia) “was reported to cause a severe, long-lasting reduction in fertility”; however results of testing were “poorly specified or of variable quality.”
Based on this, there is an assumed “safe” dose of Stevia. Currently there is no official “safe” dose of Stevia.
The National Institutes of Health (NIH) have reported that Stevia caused prepubescent rates to have a significant reduction in testosterone production over a period of 60 days.
This means that the effect that causes infertility is still effective over time; even if given small doses over a period of time. There is a cumulative effect to Stevia.
The move to market “healthier” beverages comes on the heels of an accord between representatives from Coca-Cola, PepsiCo and the Dr. Pepper Snapple Group (DPSG) and the Clinton Global Initiative (CGI) pledged to reduce the number of “sugary drink calories” by 1/5th by 2025 through marketing, distribution and packaging.
Within a decade, this makeshift coalition of soda manufacturers plan to “reduce each American’s calorie consumption in sugary drinks by 20 percent on average” by selling smaller proportion drinks and using promotional material to “educate consumers and encourage them to reduce the calories they are drinking.”
Included in the trio of soda manufacturers are company-owned vending machines and coolers located at convenience stores, fountain soda dispensers, endcap displays at grocery stores, fast-food restaurants, movie theaters and various other forms of marketing.
The American Beverage Association (ABA) will provide a pre-selected “independent evaluator to monitor progress”.
This evaluator will work with an advocacy group “set up by” CGI.